Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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UNESCO Values Education through Sport Materials

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The United Nations Organization for Education, Science and Culture (UNESCO) has developed a set of materials to support their campaign to promote the role of sport in delivering values education. The materials consist of a motion design animation, a photo book, an info graphic, and a dedicated webpage. The Values Education through Sport (VETS) campaign seeks to promote the use of sport and physical activity as an entry point for the delivery of values education, both in schools and, more generally, in society. As sport promotes equality, inclusion, respect, and fairness, it is seen as a perfect entry point to promote these core values and to empower students to be engaged, motivated and active in society.

According to UNESCO, VETS programmes “support active learning, complement cognitive skills and give students increasing amounts of responsibility, and enhance their level of concentration and participation. VETS programmes are flexible and have a strong cross-curricular potential: they can reinforce existing curricula and can be streamed across different subjects, including physical education, civic and moral education, nutrition, biology, arts. Ultimately, these programmes help students to transfer and put values into action outside the school environment by getting engaged in their communities, making informed decisions, being sensitive, and respecting the others and the environment. VETS contributes to the development of self-confidence, active and healthy lifestyle choices, and an understanding of rights, supporting the delicate transition to the independence of adulthood.”

UNESCO has developed the following tools in order to create awareness around the benefits of sport values:

  • an animated video, also available subtitled in French, which makes the case for using sport in order to empower learners to be self-determined, responsible, and contribute to society.
  • The Power of Sport Values - this bilingual photo book, available in English-French and English-Portuguese, offers a collection of the best 15 entries of UNESCO’s photo contest on the power of sport values, selected from over 300 photos submitted by photographers from 76 countries all around the world. Photos from countries including Israel, India, South Sudan, Kazakhstan, Mexico, Bangladesh, Democratic Republic of Congo, and Cuba show how sports is being used to challenge discrimination, insecurity, and violence. Specifically, the images and accompanying texts highlight how sports can be used to create solidarity, mobilise, offer psycho-social support, encourage citizen engagement, transform stereotypes, and reinforce cultural heritage.
  • an advocacy infographic, which highlights the power and benefits of sports values in delivering quality education (also available in French).
  • VETS website
Languages

English, French, and Portuguese

Source

UNESCO website on January 16 2017.