Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Gobe da Haske (Tomorrow Will Be a Brighter Day)

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In February 2006, Population Media Center (PMC) launched a radio serial drama in Niger entitled Gobe da Haske. The drama, which in Hausa means "Tomorrow Will Be a Brighter Day", was designed to raise awareness and discussion around child trafficking, exploitation of children, and related issues such as family planning and HIV/AIDS.
Communication Strategies

The radio drama was designed to address the issue of child trafficking by informing parents and community members about the practice of child trafficking and about preventive measures they can take to ensure the health and safety of their children. According to PMC, it is important to address the root cause of child trafficking. The drama, therefore, raises not only issues of child trafficking and exploitation, but also deals with child education, child health, and children's rights in general. It also looks at the link between child trafficking and exploitation and related poverty-inducing factors such as unplanned parenthood and HIV/AIDS; one of the main focuses of the drama is family planning. The drama revolves around a central character, a young boy named Kokari, who grows up in extreme poverty and decides to leave home without his parents' consent in search of a better life.

To produce the series, the PMC country office in Niamey, Niger, worked in collaboration with Initiative Jeunes, a non-governmental youth-focused organisation. The programme was produced in Hausa, which is the most commonly spoken language in Niger. The programme was distributed via satellite by First Voice International to 73 radio stations, of which 69 were community radio stations, three were rural radio stations, and one was a national radio station (ORTN Voice of the Sahel). The programme, consisting of 144 episodes, finished its initial broadcast run on January 14 2007.

Click here to download a summary of episodes 1-30 in PDF format.

Click here to download a summary of episodes 31-37 in PDF format.

Development Issues

Children, Rights, Reproductive Health, Population, Poverty.

Key Points

According to PMC, Niger's current population is 14.6 million people, and it is growing exponentially. The country has the highest fertility rate in the world, with the average woman having 7.1 children in her lifetime. In addition, each year it is estimated that over 2 million children worldwide are taken from their homes by individuals seeking to exploit their labour. Children are commonly targeted for exploitative labour because they are more easily forced to work for little or no pay and are less likely to demand higher wages or better working conditions. Extreme poverty, sometimes combined with the death of one or both parents, makes children highly vulnerable to false promises of education, vocational training, paid work, or other opportunities.

Partners

Population Media Center, Initiative Jeunes, and First Voice International. The project was funded by the US Agency for International Development (USAID).

Sources

PMC website on May 5 2008 and June 25 2009.

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