Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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This is a community- and university-supported, school-based, collaborative programme designed to both improve oral health among children in a remote First Nations community in Canada and to provide educational opportunities for paediatric trainees. The Pediatric Residency Program at the University of British Columbia established a partnership with the people of Hartley Bay, a remote First Nations community. In return for addressing the concerns of this small community (population: 200-300) about their children's health, the university's trainees had the opportunity to learn about First Nations peoples, to appreciate remote community health challenges, and to gain practical experience in addressing them.
Communication Strategies

This initiative draws on the power of partnership, facilitated through interpersonal connections, as a core strategy. It is based on the hypothesis that "[c]ollaborative interventions can improve oral health in at-risk children, provide important training, and connect academic, public health, and rural communities."

Specifically, Pediatric Residency Program personnel organised several meetings with the elders of the community and the community health staff; oral health was identified as a problem with the potential to show positive results in a relatively short period of time, and to have a significant impact on a wide range of First Nations issues – from self-esteem to long-term cardiac health. In response, teams of 2 medical residents and a faculty supervisor were formed. Residents were given instruction in oral health, attended a dental clinic, and were provided with information on working with First Nations communities. They then visited the community for 3 days approximately every 6 to 8 weeks, providing well-child clinics at the invitation of the community, and implementing and supporting the oral health programme.

Face-to-face information sharing and the use of awards/recognition as a reinforcement strategy were key elements of the school-based work, which centred around daily school-based brush-ins after lunch each day, supervised by teachers and/or the community health director. Teachers award prizes weekly, monthly, and annually for participation, and the school maintains a wall of photographs of children who are cavity-free as a measure of their success. A weekly fluoride rinse and fluoride varnish applications 3 times in 10 days every 4 months for those under 9 years of age were also provided. The paediatric residents gave classroom presentations about a variety of health topics, including oral health. They also reached outside the classroom, providing dental health anticipatory guidance during well-baby and well-child visits and offering health promotion, injury prevention, science career, and general interest presentations to parents and elders.

Development Issues

Children, Health.

Key Points

A Health Canada report from August 2000 indicates that dental decay rates range from 3 to 5 times greater than in the non-Aboriginal Canadian population. At the pre-intervention assessment, 92% of children had at least one cavity. Three years later, 32% were cavity-free, and evaluators found that "there was a significant improvement, assessed by questionnaire, in all oral health behaviours, except brushing teeth at home, which decreased, possibly because children were brushing their teeth at school."

Sources

Article Alert from Rural and Remote Health, April 29 2008; and "3-Year Results of a Collaborative School-based Oral Health Program in a Remote First Nations Community," by Andrew J. Macnab, Jacob Rozmus, David Benton, and Faith A. Gagnon. Rural and Remote Health 8, April 23 2008.