Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Red Nose Day

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The Red Nose Day schools website aims to support school-based activities around Red Nose Day, a fundraising event organised by Comic Relief in the United Kingdom (UK) every two years.
Communication Strategies
Red Nose Day schools website provides teachers and students with tools and ideas for organising activities around Red Nose Day. In schools, the campaign and activities focus on the lives of children and young people in developing countries, and explore how some of these children lack opportunities for education.

The schools programme centres around the stories of the Red Nose Day Friends, eight children from Ghana and Uganda. Each Friend has an interactive guide plus video clips, photo gallery, a country guide and information about the issues contributing to economic poverty and hinder their ability to attend school.

In 2005, the Red Nose Day schools activities included a challenge for young people to speak out. The Send My Friend to School Challenge encouraged young people to speak up for every child’s right to an education by sending one million personalised messages, ‘buddies’, to the eight most powerful world leaders (the G8). The 'buddy' was a cut-out representation of one of the millions of children who don’t go to school. This activity aimed to remind the G8 of the promise that every child should get to primary school by 2015. Additional tools for this challenge are found on the Send My Friend to School website

The Red Nose Day schools website provides lesson plans for teachers designed for varying grade levels, from early years to secondary, that will help young people explore why other young people in the world are not able to go to school. Students are encouraged to hold an assembly to kick start fundraising and dressing up activities and promote the Red Nose Day.
Development Issues
Youth, Education
Key Points
Comic Relief’s Red Nose Day website for schools was awarded the 2005 One World Media Awards - New Media Award based on the view that the website "used groundbreaking technology to engage a whole generation of UK children with the real lives of children in the developing world."
Sources

2005 One World Media Awards sent to The Communication Initiative June 10 2005, and Red Nose Day schools website, March 15 2006.