Child rights action with informed and engaged societies

Legacy Partners

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter.

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session.

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com.

You can also follow the QR Code:

Network Contact Anonymous (not verified)

Time to read

less than
1 minute

Published 24 years ago

Last updated 1 year ago

Read so far

Audiences along a Behavior Change Continuum: Possible Communication Strategies

Thu, 08/30/2001 - 15:05

7 comments

Theory Summary

Source

Communication for Behavior Change - The World Bank, 1996, by Cecilia Cabanero-Verzosa p 4 - Figure 2

Comments

Easily found, extremely useful, clearly presented. Will be using this site again for sure.

Very useful, very concise, easy to use and understand

behaviour change

koli matolo
the strategies are clear, easy to follow and seem very practical for application.

very valuable information

very valuable information given out quite sensibly

Need to disseminate widely.

Need to disseminate widely. At least in India, too many programs relying oonly on awareness building and not doing enough formative research to identify the stage of change on which to focus.

Theories of change

Dear CI,
It's important for the CI site to require and post original sources. This flow diagram is useful, but I would never use it because it is based on the stages of change model but not cited as such - or not in a way that I can see the citation. Rather the citation is to the World Bank 2001.
Thanks for your attention.
- Brazey

very useful

I used it today. Easy to follow and use, many thanks for sharing it.

Log in to post comments