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Audiences along a Behavior Change Continuum: Possible Communication Strategies

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Theory Summary
Source

Communication for Behavior Change - The World Bank, 1996, by Cecilia Cabanero-Verzosa p 4 - Figure 2

Comments

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Submitted by Anonymous (not verified) on Thu, 02/10/2005 - 02:20 Permalink

Easily found, extremely useful, clearly presented. Will be using this site again for sure.

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Submitted by Anonymous (not verified) on Sun, 06/12/2005 - 07:21 Permalink

Very useful, very concise, easy to use and understand

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Submitted by koli2009 (not verified) on Tue, 04/21/2009 - 01:09 Permalink

koli matolo
the strategies are clear, easy to follow and seem very practical for application.

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Submitted by Anonymous (not verified) on Tue, 09/22/2009 - 20:44 Permalink

Need to disseminate widely. At least in India, too many programs relying oonly on awareness building and not doing enough formative research to identify the stage of change on which to focus.

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Submitted by Anonymous (not verified) on Sun, 09/27/2009 - 08:20 Permalink

Dear CI,
It's important for the CI site to require and post original sources. This flow diagram is useful, but I would never use it because it is based on the stages of change model but not cited as such - or not in a way that I can see the citation. Rather the citation is to the World Bank 2001.
Thanks for your attention.
- Brazey

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Submitted by Anonymous (not verified) on Wed, 10/21/2009 - 05:15 Permalink

I used it today. Easy to follow and use, many thanks for sharing it.