HIV/AIDS Behavior Change Communications (BCC) Catalogue

This electronic resource, available online as either a CD-Rom or DVD, is intended to promote the sharing of knowledge and materials and to serve as a guide for building effective Behavior Change Communications (BCC) campaigns by Population Services International (PSI) staff. It is an update from a previous version.

This resource seeks to provide support to field operations for the development and implementation of social marketing services, including sexually transmitted infection management, prevention of mother to child transmission, and BCC materials development and evaluation.

Information can be sought via a country or theme menu. Information on this CD outlines the steps required to develop BCC campaigns and should be used as a guide. It provides research summaries, creative briefs, and post-test results for each material in order to document the process that is used in developing and evaluating behavior change campaigns.