Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Continuum of Enquiry

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Theory Summary
Patterns in the ways that people ask questions about HIV and AIDS and relationships appear to change as their perceived distance from HIV decreases. This document explains the "Continuum of Enquiry", via which people who perceive themselves at no risk of HIV ask very different questions from those who are living with AIDS. It is supported by real-life case history from Kenya.

The continuum passes through two phases. The first phase includes when people may suspect they may be HIV positive, but haven't confirm it. They range from "I am not at risk", pass through "I'm into multi-partner sex" and "I tested STI positive" to "I'm a caregiver of someone with AIDS". This phase typically lead to questions about the transmission and treatment of sexually transmitted infections (STIs) and HIV, condoms and HIV testing.

The second phase occurs when people realise they are HIV positive and questions reflect this dramatic shift in self-perception. They range from " I am HIV positive", through "I am living with AIDS", to "I have AIDS". People typically want to know about survival, life extension, retransmission of HIV, opportunistic infections, nutrition, stigma and care. The content of questions change, as do the ways in which people ask them. As awareness about their HIV status increases, questions become more technical and urgent, with a greater need for confidentiality. The language used to ask questions becomes more emotional and personal and people use the first person ("I") increasingly (.e.g. "Can I get HIV when a mosquito bites me?" instead of " Can a mosquito transmit HIV?").

The "Continuum of Enquiry" can be used to anticipate what kinds of questions people are likely to ask when seeking advice. The report states: "The Continuum of Enquiry is yet to be validated through field-level research, but has demonstrated great practical applicability within dialogue-based interventions that promote critical thinking, reflection, and informed choices. It has added a formal process of Harvesting Questions within peer education sessions in the IMPACT program in Kenya. In addition, it has created renewed interest in tracking individual progress towards new behaviour using questions asked as indicators of movement along the Continuum of Enquiry."

To request the full document please e-mail C.Y. Gobinath cygopi@path-kenya.or.ke.

For more information, contact:
CY Gopinath
Creative Director
Program for Appropriate Technology in Health (PATH)
ACS Plaza, 4th floor
Lenana Road
P O Box 76634
Nairobi, 00508
Kenya
Tel: +254 20 577177/80/89
Fax: +254 20 577172
cygopi@path-kenya.or.ke
Path website
Source

An email from C.Y. Gobinath to Soul Beat Africa, June 17 2004.