Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Famire Pulaningi Mu Ndongo - edutainment and family planning

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Worldwide, entertainment is core to the well-being of adolescents and youth. It alters their moods, furnishes much of their slang, dominates their conversations and greatly influences their behavior.

This is the rationale of the “Famire Pulaningi Mu Ndongo” a native luganda word which literally means a fusion of edutainment ( education and entertainment) with family planning information and services, which sets out to educate youths and adolescents on issues of SRHR by creating an interactive and fun environment for learning through music performance, creative dance performances, poems, dance narratives, educative movie shows and flash mobs that are in cooperated with targeted SRHR messages on ASRH, HIV/AIDS prevention, Gender Based Violence, Maternal Health, Family Planning, Menstruation Hygiene Management to mention but a few.

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