Children
Child rights action with informed and engaged societies
Children
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 11 years ago
Last updated 2 years ago
Read so far

Social marketing improved the consumption of iron-fortified soy sauce among women in China.

0 comments

Sun, X., Guo, Y., Wang, S., & Sun, J. (2007). Social marketing improved the consumption of iron-fortified soy sauce among women in China. Journal of Nutrition Education and Behavior, 39(6), 302-310.

Abstract
Objective

To test the feasibility and effectiveness of social marketing on the improvement of women’s knowledge, attitudes, and behaviors regarding iron-fortified soy sauce (FeSS).