Children
Child rights action with informed and engaged societies
Children
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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“No to CIRCUMCISION”: The Road to Effective Social Marketing

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The abstract titled "“No to CIRCUMCISION”: The Road to Effective Social Marketing Campaigns in Egypt" was accepted as a poster presentation at the 2018 International Social and Behavior Change Communication Summit. This study aimed to explore levels of exposure to information on FGM/C and examine the design and implementation processes of SMCs/interventions. We also sought to understand the types of messages and abandonment approaches recognized and explore community perceptions about them and their perceived impacts.