Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and introduced to media designed to promote literacy instead of undermining it.

This book aims for a future that is human-centered first and tech-assisted second. We take readers through homes, classrooms, e-book publishing, futuristic laboratories, and the app marketplace to show how educators and parents can help children grow into strong, passionate readers using media of all kinds—print, digital, and everything in between. We call for new policies to pave a path to Readialand, a place where reading and media are joined in service of each other and new literacy opportunities are accessible to all families. We are motivated by the urgent need for low-income families to have access to the same 21st-century literacy opportunities already at the fingertips of today’s affluent families. Written for educators, parents, and anyone interested in helping to shape the next generation for the better.