Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Street to Street

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Street to Street is a film project implemented by the youth organisation WAYout Arts and produced by Wilderness Pictures. The project offers students worldwide the opportunity to engage directly with street youth in Sierra Leone as they try to get off the street and into education. Street to Street in schools can be part of Geography, Global and International Studies, and Citizenship classes, as well as exploring issues around the Millennium Development Goals (MDGs). The videos explore themes such as maternity, eradication of poverty, employment, health, and education.
Communication Strategies

Via vlogs (video blogs) and the internet, young people aged 12 to 16 in Freetown upload weekly videos, so that students in partner schools in North America can respond, asking questions, building relationships, or just cheering them on. Organisers say it's a massive and intense introduction to the hugely complex issues around the causes of poverty, and of the equally huge pitfalls involved in trying to help those caught up in it - but one which makes it immediate and real. Organisers say the 6 young people identified in Freetown, Sierra Leone, already have video diary cameras and have made some films uploaded weekly onto a secure website where only the classes involved can log on. International students can ask questions and make comments about the lives of the street youth.

The project has a number of objectives. Organisers wish to create opportunities for students to discuss various themes and issues towards their courses - for example: to explore issues around: the MDGs and Global Citizenship and International Studies; to provide a teaching tool for Global Citizenship or Geography in 6-week blocks themed around Education, Health and HIV, Housing, Employment, Arts etc.; and to give a voice to those children least likely to get one. Organisers hope to foster a better understanding of global economic poverty and its causes while exploring possible solutions for the future through first-hand contact with those of a similar age who are living with poverty. The project also hopes to support those young people taking part in Sierra Leone back into education and into a home, as well as to create the opportunity for an ongoing relationship between international students and Sierra Leonean youth via Facebook or the Street to Street website.

The current young people in Sierra Leone who are participating in Street to Street are:

  • Ballack - named after a Chelsea footballer. His parents are dead. He had a few years schooling but could not afford to stay in school unsupported. He wants to be like United States (US) President Barack Obama.
  • Youngest - has a mother but she is economically poor and forced him to go out to sell water, so he ran away. He doesn’t want to grow old on the streets.
  • Marie - her parents died; she lives with a gang of boys and does their laundry and cooking. She wants to be a leader one day.
  • Immanuel - had a stepmother who abused him so he ran away.
  • Timberland - has lived on the streets since he was 7. He gets his name from the shoes he used to wear. He wants to be a lawyer.
  • White Boy - has no parents and little education. He washes cars for money and wants to go to school.

Click here to view the videos on the Street to Street website.

Development Issues

Youth, Education

Key Points

Organisers say that teachers are asked to complete an assessment form, which both provides feedback of ways to improve Street to Street and information on how valuable it was to their students. WAYout provides a 3 monthly report on the progress of the young people taking part in Sierra Leone.

According to the organisers, Sierra Leone is the economically poorest country in the world - according to the United Nations index 2008. Up to 70% of youth are unemployed, 20% of children are without a primary carer (UNICEF), and over half the population is under 18.

Partners

WAYout Arts, Wilderness Pictures

Sources

Street to Street website on March 7 2011.