Saving Newborn Lives - Tools for Newborn Health

Published by Save the Children, this 52-page guide serves as a reference tool for conducting qualitative research in order to effectively design behaviour communications strategies to improve newborn care practices. It focuses on evidence-based practices, data collection techniques, data analysis, and behaviour change communication (BCC) planning and programming.

This guide aims to provide:

• Evidence-based practices that have been shown to have the most significant and direct implications for newborn health, mortality and morbidity.
• Methods to identify the current practices of local communities and lists of constraints - informational, social, cultural, economic, or supply factors shown in prior qualitative research studies to limit or discourage the adoption of evidence-based essential newborn care (ENC) practices. This guide also provides sample lines of inquiry that correspond to each current practice and constraint. These lines of inquiry are designed to suggest where and how to look for answers; however, they will need to be adapted for direct use in qualitative research questionnaires.
• Guidelines for identifying intended audiences and assessing the decision-making processes of their members.
• Procedures involved in qualitative research methods, such as in-depth interviews and focus group discussions.
• Guidance on how to move to the next steps after qualitative research.