Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Magic Place at the ICTC and ART Centre

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SummaryText
The Magic Place is the second in a series of "flip" books developed for children affected by/living with HIV/AIDS. The flip book is designed with a story-telling format, colourful pictures, simple language, and engaging characters, with the objective of demystifying the Integrated Counselling and Testing Centre (ICTC) and the Anti-Retroviral Therapy (ART) Centre. In the story, a group of children are led by their class teacher to visit these sites. During the story, the teacher covers topics such as symptoms of HIV, why one should get tested, benefits of ART, importance of medicines, talking to a doctor, importance of nutrition, opportunistic infections, and treatment adherence.

The reverse side of each page has the script for the picture and names the focus points made in each scene. These flip books have been developed under Alliance India's Global Fund to Fight Against AIDS, Tuberculosis, and Malaria (GFATM)-funded care and support programme for children and families as part of its CHAHA outreach (CHAHA meaning "a wish" in Hindi).
Publication Date
Number of Pages

53

Source

Email from Pankaj Anand to The Communication Initiative on June 3 2010.