Health Care Communication in the New Media Landscape

Health Care Communication in the New Media Landscape presents the recent (2007-2008) findings from health care professionals, public health officials, and communication experts on innovations in public health education within the new media landscape. Because the translation of evidence-based research into tangible improvements in health depends on the communication of research findings, emerging technologies present new opportunities for the dissemination of health-related information. This collection of articles intends to contribute to how public health and medical professionals can utilise new media to address healthcare challenges.

Contents are organised in three sections, as follows:

1. Health Communication: Current Status and Trends, including Health Care and Rehabilitation in America; Emerging Demographics and Health Care Trends; and Communication Strategies for Reducing Racial and Cultural Disparities; among others.
2. Health Communication in the New Media Landscape: Enhancing Consumer Involvement in Health Care; Delivering Self-management Strategies for Chronic Disease; Increasing Health-related Social Support; and Promoting Health-related Advocacy; among others.
3. Future Directions: Making the Grade: Identification of Evidence-based Communication Messages; New Strategies for Knowledge Translation; International Innovations in Health Communication; and New Media Implications for Health Care Research; among others.