Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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An educational intervention on promotion of breast feeding

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Neyzi, O., P. Olgun, et al. (1991). "An educational intervention on promotion of breast feeding." Paediatric and Perinatal Epidemiology 5(3): 286-298.

Methods: This study was designed to search for an effective method to promote exclusive breast feeding among Turkish city women delivering in hospitals. Four hundred and forty-two primiparae with uncomplicated deliveries and with healthy infants with birthweights of >2500 g were exposed to a group educational session on breast feeding after birth, followed by one repeat session at home. Four hundred and ninety-nine women served as controls. All homes were visited monthly for 6 months by independent observers and data relevant to the feeding of the infants were collected. Weight measurements of 176 infants were taken at age 4 months. The study and control mothers were similar in sociodemographic characteristics which reflected a low socio-economic/educational background but relatively good housing conditions.

Results: Although significant differences in frequency of exclusive breast feeding were found between the study and control groups, the impact of the intervention was much lower than our expectations and short-lived. Type of feeding was not related to sex or birthweight of the infant, nor to maternal variables. Weight at age 4 months was within normal limits and similar in the study and control groups. It was concluded that lack of up-to-date information on infant feeding was the main obstacle to breast feeding in urban groups in Turkey, and that the impact of an educational intervention limited to the first week after delivery was lost within the first 2 months.

PIP: Between August 1986-December 1988, researchers enrolled at least 941 primiparous women infant pairs at a social security obstetric hospital in Instanbul, Turkey into a study intended to examine an educational model to promote exclusive breast feeding. Neither changes in hospital routine nor a continuing support program accompanied the short term intervention. Cases watched a video on oral rehydration therapy and domestic hygiene geared toward diarrhea prevention while in the hospital. They also watched a video on breast feeding followed by a discussion on breast feeding. On days 5-7, health students made home visits to discuss breast feeding and left a booklet on breast feeding. The controls only watched the film on diarrhea. Their home visits on days 5-7 centered on domestic hygiene and baby care. Health students visited each subject once a month for 6 months. Most mothers intended to breast feed (83.2%). More educated mothers (88%) originally planned to breast feed their infants than mothers with limited (81.5%) or no education (69.7%; p.01). By the end of the 1st week, only 47.1% of the cases and 12.4% of the controls were exclusively breast feeding. Supplements consisted on nonmilk liquids. Many mothers stated that they did not produce enough milk so they had to supplement. MOreover the number of cases exclusively breast feeding fell dramatically so that by the 3rd month almost no mother infant pairs practiced exclusive breast feeding. Still cases were significantly more likely to breast feed in the 1st 2 months than controls. Despite little change in behavior, most case mothers felt that the educational session influenced them and they learned the breast is best. In conclusion, the main obstacle was insufficient up to date information available to mothers, relatives, and health personnel.