Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

An educational intervention on promotion of breast feeding complemented by continuing support

0 comments

Neyzi, O., M. Gulecyuz, et al. (1991). "An educational intervention on promotion of breast feeding complemented by continuing support." Paediatric and Perinatal Epidemiology 5(3): 299-303.

Objective: The study, aiming to document the effect of continued support for mothers on frequency of exclusive breast feeding, was carried out by inclusion of breast feeding counselling in the context of well-baby care.

Methods and Results: One hundred and forty-six mothers who had been exposed to two educational sessions on breast feeding after delivery were given appointments to bring their baby to the paediatric hospital for well-baby care. The mother-infant pairs were followed by the same two residents for 4 months. Mean number of visits was six. A conscious effort was made during all visits to influence the mothers and their close relatives towards exclusive breast feeding. It was observed that in a large proportion of the infants, breast milk was being supplemented with water at the time of the first visit and no further effort was made to change this traditional behaviour. Comparison of the results with a group of mothers who had been exposed to similar educational sessions after delivery but without further support showed a striking increase in frequency of exclusive breast feeding (breast milk and water) in the supported group. Researchers enrolled at least 96 primiparous women infant pairs in Instanbul, Turkey into a study intended to examine the effect of continued support of mothers on an educational model to promote exclusive breast feeding. Both the study group and the control group were exposed to the same educational sessions on breast feeding. The mothers received an appointment card during the 1st home visit for a follow up visit at the University Children's Hospital at 2 weeks. The same physician saw the same group of infants monthly for 4 months. The physicians discussed breast feeding and infant feeding with mother for 5-15 minutes. Further they encouraged mothers to telephone or visit whenever a problem occurred. They also suggested bringing a close family member with them, especially the mother in law. Indeed close relatives accompanied mothers on 90% of the visits. The deeply rooted tradition of supplementing breast milk with water manifested itself in 47.9% of the cases at 1 week. Since this was so deeply rooted, the researchers considered breast milk and water as exclusive breast feeding. 85.4% of the study group practiced exclusive breast feeding at 1 month compared to 60.9% for the control group. Even though the percentage of those in the study group who exclusively breast fed was lower at 4 months (60.9%), it was well above the comparable percentage for the control group (5%). Moreover by 4 months only 4.2% of case infants were completely weaned compared to 34.8% of the control infants. These results indicate that continuing support for mothers who breast feed plays an key role in promotion of breast feeding. Further it is preferable if the continuing support comes from the same health worker.