Development and Public Health Communication

Development and Public Health Communication is designed for students and scholars in these fields. This book attempts to equip readers with ways of making sense of different paradigms that attempt to explain why, for example, HIV/AIDS and other diseases, poverty, and inadequate education opportunities still exist in spite of the effort and money spent on development, research, and communication campaigns aimed at dealing with these problems.

The authors offer an understanding of the links between communication, health, and personal and social development through:

• a tabular summary of development communication paradigms;
• sections that orient the reader in terms of the different paradigms;
• examples of Southern African case studies that relate theory to practice; and
• points to consider, activities, and further reading designed to broaden knowledge on development and health communication.

More specifically, contents include:

1. Sham reasoning and pseudo-science: Myths and mediatisation of HIV/AIDS in South Africa (Keyan Tomaselli)
2. Development and health communication for HIV/AIDS prevention (Eliza M Govender)
3. Aspects of health communication (Ronel Rensburg, Daleen Krige)
4. Stakeholders and their impact on community development (Musara Lubombo)
5. Theories of business in society (Neeltje du Plessis)
6. Why participation? (Colin Chasi)
7. Tools, techniques and channels for communication (Neeltje du Plessis, Tash Sundar)
8. South Africa, democratisation and development (Lynette Fourie)
9. Development and support communication and the AIDS Foundation of South Africa (Eliza M Govender, Amy McDonough, Wesley Mathew)
10. Health communication: The case of TB information leaflets (Daleen Krige)
11. Poverty and unemployment (Neeltje du Plessis)
12. Corporate social responsibility (Neeltje du Plessis)
13. Commercialising the HIV/AIDS crisis: Public service broadcasting, rainbowism, media advocacy (Viola C Milton)
14. The value of entertainment-education: The case of Soul City (Lynette Fourie)

For information about how to purchase the book, please contact: enquiries@pearsoned.co.za