Campanha Igual a Você - Criancas Vivendo com HIV - Just Like You Campaign: Children Living with HIV

This material was produced in 2009 by the Joint United Nations Programme on HIV/AIDS (UNAIDS) and the United Nations Educational, Scientific and Cultural Organization (UNESCO). It emphasises that there should be no room in schools for prejudice against children living with AIDS and suggests that they deserve respect, just like everyone else.

This spot is part of the Just Like You Campaign (Campanha Igual a Você), a campaign against stigma and prejudice in Brazil. The campaign includes ten 30-second spots in which different groups of people confront stigma - gays, lesbians, transsexuals/transvestites, sex workers, drug users, people living with AIDS, refugees, children living with HIV, and students in general - and express their desire to be respected by others.

The majority of the protagonists are real people (not actors). Through their testimonies, they promote human rights and call for an end to discrimination. This campaign is directed at young people, children, and the educational community.