Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Adolescence: Time of Choices

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Adolescence: Time of Choices is a programme developed by the Centro de Medicina Reproductiva y Desarrollo Integral del Adolescente (CEMERA) at the Facultad de Medicina de la Universidad de Chile. Adapted from a USA-based initiative (the Self Center), the project seeks to provide comprehensive sex education, including information about both abstinence and contraception, for in-school adolescents (ages 12 to 17) in the metropolitan area of Santiago, Chile. Carried out between 1994 and 1996, the project used communication as a strategy for helping shape the sexual choices of urban youth - for better reproductive health.
Communication Strategies

At the core of this programme is the use of a school-based sex education curriculum that included information about abstinence and contraception in an effort to present young participants with a choice and to motivate them to choose healthful directions and practices. The curriculum for students consisted of 18 sessions, including topics central to adolescent development, short- and long-term decision-making, and reproductive and sexual health. In addition, a curriculum was developed for parents that consisted of 5 sessions focusing on understanding adolescence and on improving parent-child communication.

Interpersonal communication - in the form of face-to-face training - and printed manuals were tools used to help prepare teachers to present students with information and to hear and respond to their questions and concerns. Specifically, CEMERA offered 4.5-day training sessions for teachers, as 2 manuals (one for teachers working with students and one for those working with parents). Teachers were invited to repeat sessions they found important, but were asked to cover all the material. CEMERA also convened regular meetings to build teachers' capacity on sex education and the curriculum as well as to obtain feedback on the programme from teachers and students. As part of the programme, school counselors were available to assist students with questions and/or to refer students to youth-friendly reproductive and sexual health services.

In addition to parent, teacher, and counselor involvement, physicians participated in developing the curriculum, orchestrating educational sessions, and evaluating the programme. Namely, CEMERA health care professionals led presentations in the schools and encouraged students to contact them, via email or telephone, to ask questions or discuss medical concerns. CEMERA also provided on-site staff within the schools to serve as a resource for students, teachers, and parents.

Development Issues

Youth, Reproductive Health, Family Planning, HIV/AIDS.

Key Points

In November 1981, an academic team - CEMERA - was created within the department of Obstetrics and Gynecology in the Faculty of Medicine of the University of Chile. This department focused its efforts on pregnant teenagers, considered at the time to be the highest risk group in obstetrics and perinatal care. CEMERA works to:

  • disseminate current knowledge in adolescent reproductive health (ARH) within Chile and throughout Latin America
  • improve on existing techniques and develop new techniques in the area of ARH through multidisciplinary research and the application of alternative models to offer these services
  • train medical personnel and other health professionals to provide better ARH services
  • introduce in the current training of medicine and other health professions the topic of ARH
  • enrich the field by offering postgraduate training in ARH
  • assess state organisations responsible for providing health care and education in the area of ARH
  • help other nations develop specific ARH programmes, train personnel, or develop human resources in the field
  • coordinate with other national and foreign institutions in the development of specific research projects, programmes, teaching facilities and the dissemination of ARH ideas and practices.

An evaluation report from 2004, quoted by Advocates for Youth in 2005, found that this programme resulted in reduced incidence of pregnancy, reduced incidence of imposed abortions (abortions insisted upon by parents or partners), delayed initiation of sexual intercourse, and increased use of contraception on the part of young women.

Partners

Centro de Medicina Reproductiva y Desarrollo Integral del Adolescente (CEMERA) at the Facultad de Medicina de la Universidad de Chile, and The Future's Group.