Health Belief Model
"Two major factors influence the likelihood that a person will adopt a recommended preventive health action.
First they must feel personally threatened by the disease i.e. they must feel personally susceptible to a disease with serious or severe consequences .
Second they must believe that the benefits of taking the preventive action outweigh the perceived barriers to (and/or costs of) preventive action."
Fishbein summarising Becker [1974, 1984], Janz and Becker [1984], Rosenstock, Strecher and Becker [1994] page 3 in "Developing Effective Behavior Change Interventions", Fishbein M, University of Illinois.
Comments
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you don't have any information about the researcher's studies, what they did, found or anything,,,completely useless,,,,sorry but it had to be said.
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This way of looking at acceptability chances of communication is very useful to communication practictioner and planner. A little bit of elaboration is necessary to explain the concept further.
Subhash Joshi
DECU/SRG
India
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empirical literature references would help a great deal. I believe this is is the most appropriate model for my investigation re treated mosquito nets to prevent malaria - chrizestom@yahoo.com
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I do believe this theory, however, as I am a Registered Nurse, I often find patient perceptions short lived. The patient will feel a threat of disease and then it dissipates over time and that patient will slump back into bad habits. Somehow we really need to find a way for people to have longevity with committment.
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Thank you
Thank you for the good wrk done
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