Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Enhancing Child Survival and Development in Lower- and Middle- Income Countries by Achieving Population-Level Behavior Change

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Affiliation

Global Health Bureau, United States Agency for International Development - USAID (Pablos-Méndez), Office of Health, Infectious Diseases, and Nutrition, USAID (Fox)

Date
Summary

This guest editorial from the Journal of Health Communication considers behaviours that can end preventable child deaths and ensure health child development. "These include healthy timing and spacing of pregnancies, giving quality antenatal care and nutrition, making sure newborns are sheltered, breastfed, kept warm, shielded from diseases like HIV, and given proper nourishment, and protecting children with vaccines, bed nets, and antibiotics, as well as supportive caregiving and healthy attachment."

The article was written in the months preceding the 2013 Evidence Summit on Enhancing Child Survival and Development in Lower- and Middle-Income Countries by Achieving Population-Level Behavior Change, which sought to create a roadmap of required population-level behaviour changes that impact maternal and child health. "The overarching goal is to determine which evidence-based interventions and strategies are required to support a sustainable shift in health-related behaviors in populations in lower- and middle-income countries to reduce morbidity and mortality in children younger than 5 years old."

"Health communication is a key ingredient of the summit, which will address the following six focal questions:
1. What are the effective and sustainable interventions to promote and support behavior changes required for and by families, mothers, and other caregivers to accelerate reductions in under-five mortality and optimize healthy and protective child development to age 5?
2. What are the effective means to facilitate and empower communities to organize and advocate for interventions to achieve behavior and social changes that are needed to accelerate reductions in under-five mortality and optimize healthy and protective child development to age 5?
3. What types of sustainable health systems and policy supports are effective in producing behavior and social changes for and by primary caregivers, families, and communities that are needed to accelerate reductions in under-five mortality and optimize healthy child development to age 5?
4. What are the effective and sustainable interventions that focus on gender dynamics as a means to promote and support behavior and social change that is needed to accelerate reductions in under-five mortality and optimize healthy and protective child development to age 5?
5. What are the effective and sustainable interventions that address stigma and discrimination as a means to promote and support behavior and social change that is needed to accelerate reductions in under-five mortality and optimize healthy and protective child development to age 5?
6. What are the effective and sustainable interventions that utilize advances in science and technology to promote and support behavior and social changes that are needed to accelerate reductions in under-five mortality and optimize healthy child development to age 5?"

The summit was sponsored by USAID and organised by the United Nations Children's Fund (UNICEF) and the governments of Ethiopia, India, and the United States.

Source

Journal of Health Communication, 17:1117-1118, 2012, accessed June 3 2014.