Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Start with a Girl: A New Agenda for Global Health

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Affiliation

Center for Global Development

Date
Summary

"When adolescent girls win, everyone wins. The primary motivation to improve the health of and health care for adolescent girls must always be the wellbeing of girls themselves. But girls are also agents of positive change for their future families and communities."

This study is part of the Girls Count series of the Coalition for Adolescent Girls. The purpose of the series is to "uncover adolescent girl-specific data and insights to drive meaningful action," as a poverty reduction strategy. As the Coalition notes: when an adolescent girl "stays in school, remains healthy, and gains real skills, [she] will most likely marry later, have fewer and healthier children, and earn an income that she will invest back into her family."

This report shows that a girl who reaches adolescence typically begins it in good health. But a variety of health issues during her adolescent years will determine her future - and the wellbeing of her family for generations to come. Among the things that negatively impact adolescent girls:

  • Girls' disadvantaged social position relative to boys and men
  • Forced sexual initiations
  • Limited employment options that are unsafe and exploitative
  • Early marriage before physical and emotional maturity
  • School drop-out rate

The authors contend that the health of girls is primarily shaped by social factors, not biological. The authors describe the positive multiplier effect of including adolescent girls in global health programmes and policies - and the risks if they continue to be left out in a comprehensive action agenda. Some communication-related strategies from this agenda are listed below:

  • Youth-health services that include health worker training outreach to adolescents, and the use of peer workers.
  • A "twelve-year-old check" scheduled for every girl living on less than US$2 per day with a wellness check-in and referrals for further treatment, at some point between the ages of 10 and 14.
  • Offer community education and mobilisation to reduce child marriage and female genital cutting in countries with high prevalence of these risky practices.
  • Engage boys and young men through programmes to overcome gender inequalities in health and to reduce gender-based violence and HIV/AIDS.
  • Use media and education to promote physical activity and improve diets in countries where the prevalence of overweight among economically poor people is high and/or rapidly growing.
  • Introduce media-based "enter-education/edutainment" programming on sexual and reproductive health, gender-based violence, and other relevant health challenges, to reach both girls and their social networks.
  • Create or explained smoking reduction and prevention campaigns, including through bans on tobacco advertising and through school- and media-based education.
  • Provide school-based sexuality, gender, and human rights education.

To accomplish this agenda, adolescent girls themselves can be organised to serve as their own champions. Ministers of Health can play a public role to bring girls' health to the forefront of public attention. Advocacy-based non-governmental organisations have a role in advocating for the entire agenda to governments, donors, and the population itself.

Click here for a related PowerPoint presentation.

Source

CGD website, October 5 2009 and December 5 2019.