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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The effect of training movies on exclusive breastfeeding

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Khayyati, F. and M. Mansouri (2009). "The effect of training movies on exclusive breastfeeding." Pakistan Journal of Medical Sciences 25(3): 434-438.

Objectives: There have been a lot of studies about the interventions affecting breastfeeding, but the efficacy of training and educational movies has not yet been proved. This survey compares the efficacy of training movies versus common method of face-to-face training in health care centers.

Methodology: This was a single blind randomized controlled trail. Participants were selected and allocated randomly. In addition to the routine face to face trainings presented by health workers, the intervention group members got a training movie including important breastfeeding points and the way of doing that. The participants were evaluated by blinded investigator at sixth birth month.

Results: From all samples, 118 mothers (50.2%) were doing exclusive breastfeeding; 7(3%) didn't practice breastfeeding and 202 mothers (85.9%) at least had the experience of 6 months of breastfeeding. There wasn't any difference in exclusive breastfeeding among these two groups (p>0.05). Two hundred twenty five participants (95.7%) did overnight breastfeeding and there was not any significant statistical difference in two groups (p>0.05).

Conclusion: This survey's findings and the conclusion of mentioned facts demonstrate that using training movies alone can not help to increase exclusive breastfeeding and decrease its problems; however face to face training can be very effective and training movies shouldn't replace live and direct counselling.