Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Feeding green vegetables to the young children in rural Bangladesh: an analysis of intake following education to the caregivers

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Yunus, M., K. M. Aziz, et al. (1996). "Feeding green vegetables to the young children in rural Bangladesh: an analysis of intake following education to the caregivers." Glimpse (Dhaka, Bangladesh) 18(1): 5-6.

Abstract: The study was undertaken to increase the intake of vegetables rich in beta-carotene by young children through nutrition education of their caregivers. 156 children aged 6-59 months were selected from households of very poor socioeconomic status in the comparison area of Matlab MCH-FP Project. Nutrition education intervention was provided to the caregivers of these children on the importance of feeding vegetables rich in beta-carotene. This education included verbal communication and cooking demonstrations. It was provided by trained female community health workers once every 2 months over a period of 12 months from April 1994 to March 1995. Information on the consumption of green leafy vegetables by the children for the preceding 3 days was collected at baseline and after the 12-month intervention by interviewing the caregivers. The green leafy vegetables were categorized into high, medium, and low contents of beta-carotene. The proportion of children who consumed vegetables with high content of beta-carotene increased from 28% at the baseline to 96% after the intervention, showing a highly significant increase (p .000). The mean frequency of intake of vegetables rose from 0.65 per 3 days at baseline to 4.33 after the intervention. This increase in intake was also highly significant (p .000). The significant increase in the consumption of vegetables was achieved within a period of one year from the intervention. This shows that changes in the feeding practices of young children were feasible through education and motivation, which can develop confidence among the caregivers regarding the beneficial outcome of the recommended foods.