Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Living Proof

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Living Proof is a global programme created to demonstrate the progress achieved by global investments in developing countries. It represents a new way of telling individual success stories as a result of foreign assistance. It celebrates lives saved and progress made. Living Proof is an initiative of ONE, a global grassroots advocacy and campaigning organisation (co-founded by the musician Bono) that fights extreme poverty and preventable disease, particularly in Africa.
Communication Strategies

Living Proof presents, according to organisers, a more complete view of what is happening in the "developing world". Organisers say: "We regularly see stories of famine and floods, chaos and corruption. It's no wonder some people feel skeptical about what our efforts can achieve." The concept is offer "living proof" that transparent, accountable aid has helped people find effective, affordable solutions to the problems associated with extreme poverty.

Specifically, visitors to the Living Proof website may browse stories by these issues:

  • HIV/AIDS, tuberculosis (TB), and malaria (Example story: "Mobile phone technology is being used by local health workers in developing countries to speed up diagnoses and help combat preventable diseases such as malaria, TB, and polio...");
  • Other infectious diseases (Example story: "Thousands of trained women provide basic health care to rural communities in Ethiopia...");
  • Maternal and child health (Example story: "In Nepal, female community health volunteers are getting the training to save lives of mothers and children...");
  • Agriculture and food security (Example story: "When it comes to lifting themselves out of poverty, the residents of one Malawian village have discovered that their most valuable resource is knowledge..."); and
  • Education (Example story: "Since 2000, Room to Read has supported 10,000 girls across eight countries in Asia and Africa with an education through secondary school...").

In each of the above sections, success stories are told via videos, photo galleries, and downloadable PDF resources that tell of progress being made in each topic area.

Development Issues

Development Aid.

Key Points

According to organisers, "donor nations are currently spending $30 billion on global development assistance, a figure representing only 0.03% of their collective incomes. Even with this small percentage, investments in global development have saved and improved millions of lives."

Sources

Email to The Communication Initiative on December 8 2010; and Living Proof website, January 7 2011.

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