Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Seven Booklets for the First Steps - Maldives Project

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The seven booklets include:
  • Discipline your child with love
  • Everybody loves me: Yaish's Story
  • Massage for babies
  • Everybody loves me: Hazko's story
  • Look how terrific I am (3-5 years)
  • Look how terrific I am (0-3 years)
  • Keep your children safe
These booklets comprise the series called First Steps-Maldives, an information campaign and set of materials for Maldivian children between the ages of 0-5 years and their caregivers. The books highlight the first years of a child's life and emphasise the importance of these years to the development of a child.

For example, the two Look how terrific I am booklets are designed to help build the self-esteem of all children. They include photos showing Maldivian children between the ages of 0 and 3 or 3 and 5 years playing and feeling confident. While playing, the children are learning and achieving more.

Keep your child safe focusses on the simple and practical things a parent can do to make the home and nearby environment safe and clean for infants and young children.

Everybody loves me, Hazko's story is a book about love and family and the meaningful relationships between children and family members.

Massage for babies explores how massage can benefit an infant.

Everybody loves me, Yaish's story emphasises love and family life, pointing out that every child is unique and special. The young boy in the book has Down's Syndrome. The book shows that despite his disability, he is a child who has the same rights as any child.

Discipline your child with love is a book about the most important gifts parents can give to their child - the gift of not only knowing what is right but also doing what is right. But before a child learns this, there are many steps that must be taken.