Evaluation Exchange Public Communication Campaigns and Evaluation Issue

This issue of The Evaluation Exchange, Harvard Family Research Project's quarterly evaluation periodical, focuses on public communication campaigns and their efforts to achieve desirable social outcomes. Articles in the first half of the issue offer promising practices and tips for campaign designers and implementers. Articles in the second half examine how campaigns are being evaluated and associated issues, challenges, and innovations.

Includes:

• Theory & Practice - Using Behavioral Change Theory to Communicate Effectively: The Case of Latino Parent Involvement
• Promising Practices -
  Using Information Architecture to Improve Communication
  Credibility, Relevance, and Inescapable Truths: Effective Messages for Youth
  Blogging
• Beyond Basic Training -
  Understanding Research: Ten Tips
  Keeping It Local
• Questions & Answers - A Conversation With Ethel Klein
• Spotlight -
  Beyond the Usual Suspects
  Keeping Smokey Looking Good at Sixty
• Evaluations to Watch - International Communication Research and Evaluation at the Johns Hopkins University Center for Communication Programmes
• Ask the Expert -
  What do evaluators of public communication campaigns need to do to advance their work and this field?
  How can evaluations of public communication campaigns be of more use to social change efforts?