How to Measure Your Communication Programs

Excerpt from first chapter
"This Manual is written as a practical guide for the professional business communicator, a person who all too often is a creative, 'word' person working in an environment filled with analytical, 'numbers' people who want cost/benefit analysis for every line item in the corporate budget.... This manual will help you bridge that word/number chasm without requiring you to become an MBA yourself. Of course, that means that we'll only be hitting the high points of mathematical concepts that statisticians spend years studying. Nothing in this manual requires a knowledge of any more than grammar school arithmetic."

Table of Contents

1. Communicate with a Measurement Mindset
2. Section I: Measurement Tools a la Carte
3. Measuring Messages
4. Measuring Publications and Audiovisuals
5. Measuring Memos, E-Mail and Phone Mail
6. Measuring Intranets and Web Sites
7. Measuring Face-to-Face Communication
8. Measuring Feedback Systems
9. Measuring Communication Climate
10. Measuring Behaviors and Outcomes
11. Section II: How to Conduct a Communication Audit
12. Getting Buy-in for the Audit
13. Working with Your Task Force
14. First Task Force Meeting
15. Developing Questions for Interviews and Focus Groups
16. Recording Responses from Interviews and Focus Groups
17. How to Conduct Executive Interviews
18. Second Task Force Meeting
19. Preparing to Conduct Focus Groups
20. Facilitating Focus Groups
21. Third Task Force Meeting
22. Constructing Survey Form Questions
23. Developing the Format of Your Survey Form
24. Administering Survey Forms
25. Analyzing Your Results
26. Reporting Your Results
27. Final Task Force Meeting

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