Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Zamfara Akwa Ibom HIV/AIDS Project (ZAIHAP)

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"The radio announcer’s voice echoed in Mama Hamza’s head - Save the life of your unborn babies today by knowing your HIV status and doing what you have to do …. Come out with your family and be counseled and tested. A group of health workers had arrived in her rural village in northern Nigeria, offering pregnant women what they were unable to get before - prenatal care along with HIV counseling and testing."

The radio ad was part of a Jhpiego Zamfara Akwa Ibom HIV/AIDS Project (ZAIHAP) effort to support the government of Nigeria’s goals to bring essential health care to women where they live and increase access to HIV prevention, care, and treatment services.

Communication Strategies

Providing HIV counseling and testing services through outreach to communities is one of the strategies used by ZAIHAP, an initiative in Zamfara and Kano states, Nigeria. As stated on the Jhpiego website, HIV counselling and testing remains a critical tool in prevention efforts and a gateway to care and treatment. HIV counselling and testing outreach services help to bridge the access gap.

 

ZAIHAP, supporting outreach services to vulnerable populations in hard-to-reach communities, held group health education sessions in Abarma, Zamfara State, Nigeria, offering information about HIV/AIDS and the “opt-out” approach to HIV testing, which tests unless a client declines it. They explained the steps an HIV-positive woman would take to avoid transmitting the virus to her unborn child and how to care for herself to remain healthy. They also outlined the extent of care, treatment, and support available to HIV-positive clients and their families.

Development Issues

HIV, Reproductive Health.

Key Points

Since 2008, the ZAIHAP Project, according to Jhpiego, has provided prevention of mother-to-child transmission (PMTCT) services to more than 60,000 pregnant women and also provided support for many of the women’s children and partners. Other accomplishments to date include:

  • Provided HIV counseling and testing services to more than 40,000 clients, with emphasis on the most-at-risk;
  • Educated and trained more than 150 health care providers and community volunteers on various aspects of PMTCT/HIV counseling and testing services, community mobilisation, monitoring and evaluation, and quality assurance controls; and
  • Provided more than 170 HIV-positive pregnant women with antiretroviral prophylaxis and referred over 350 men and non-pregnant, HIV-positive women to comprehensive sites that provide antiretroviral therapy.
Partners

Nigerian government, Community Health Development Project, Federation of Muslim Women Associations in Nigeria, United States Agency for International Development (USAID) Maternal and Child Health Integrated Program (MCHIP), US Centers for Disease Control and Prevention, funded by the President’s Emergency Plan for AIDS Relief, and Save the Children (US).

Sources

Jhpiego website, August 24 2011.