Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Village Environmental Assistance Project (VEAP)

0 comments
Launched by the United Nations Children's Fund (UNICEF) and completed in August 2005, the Village Environmental Assistance Project (VEAP) aimed to extend access to safe drinking water and proper sanitation in Upper Egypt, focusing on the most deprived and vulnerable villages. This included a communication awareness campaign that trained Egyptians through the use of booklets, posters, calendars, and puppet shows. It also aimed to educate communities on how to care for their drinking water resources and sanitary services and to promote healthy hygienic behaviours.
Communication Strategies

VEAP worked by following four main tracks at the same time: ensuring the water supply is safe; working to improve sanitation; providing hygiene education aimed to improve hygienic and environmental awareness and behaviour; and building the capacity of the key players in the water and environmental sector.

The project organisers developed a number of different ways of teaching communities about hygiene and the environment. Volunteers from the project villages were trained in areas such as community mobilisation, communication skills, personal hygiene, safe methods of handling water, and assessment and reporting on environmental problems in their villages. By training volunteers in the skills necessary to take care of their own families, and also in methods of communicating what they have learned to others, UNICEF hoped that the message would spread effectively and accurately, reaching far beyond the people who attended the training.

In addition to training, the project distributed information through booklets, posters, and calendars. The project also conducted educational puppet shows. Featuring the well-known Egyptian folk character Goha, the puppet show toured the areas where the project was being implemented, spreading the messages of the communication campaign in what was meant to be an entertaining and culturally appropriate way.

Development Issues

Environment, Health.

Key Points

UNICEF worked through VEAP to extend access to safe drinking water and proper sanitation to 0.5 million people, living in deprived, relatively isolated villages of Fayoum, Beni Suef, and Minya governorates.

Partners

United States Agency for International Development (USAID), UNICEF, Drinking Water Supply and Sanitary Drainage Agencies, Egyptian Federation for Boy Scouts.

Sources

UNICEF website on June 9 2005; email from Hannan Sulieman to Soul Beat Africa on May 21 2007; and UNICEF website on January 27 2009.

Teaser Image
http://www.unicef.org/egypt/Egy-MC-WES.JPG