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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The value of theory for enhancing and understanding e-health interventions

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Pingree, S., Hawkins, R., Baker, T., DuBenske, L., Roberts, L.J., & Gustafson, D.H. (2010). The value of theory for enhancing and understanding e-health interventions. American journal of preventive medicine, 38, 103-109.

Patient-centered e-health interventions can and do work. But a key question remains: What are the causal psychological and social processes and intermediate outcomes that lead to their demonstrated successes? That is a call for theory to help researchers develop, implement, and evaluate those interventions. Theory provides a framework guiding the selection of intervention components from a huge array of what might work, it guides the choice of study design and samples, and it helps select appropriate outcomes for measuring the effects of the intervention.