Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Trial of Zinc for Childhood Diarrhoea in Guatemala

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To demonstrate the effectiveness of zinc treatment in reducing child mortality, the Micronutrient Initiative (MI) piloted a programme in 2007 in three districts of Alta Verapaz, Guatemala, to add zinc as a mineral supplement recommended for children with diarrhoea. The trial was subsequently expanded in order to bring zinc treatment to the attention of the Guatemalan Ministry of Health (MoH) through reporting on the efficacy, the demand, and the strategies that created the demand.

Communication Strategies

MI's highest priorities in Guatemala for this project were to:

 

  1. "Implement a zinc supplementation program for children suffering from diarrhea and as prevention against stunting in the health districts in Alta Verapaz, a high disease burden province.
  2. Support and expand the coverage of Chispitas multiple micronutrient supplement to children under five years of age.
  3. Support the Government of Guatemala´s National Action Plan to Control Micronutrient Malnutrition, developed in 2007."

 

MI, through the United Nations Children's Fund (UNICEF), had already established a programme to provide the capsules Chispitas Nutricionales for Guatemala's routine vitamin A supplementation through community health services. The pilot built on the knowledge of health educators and clinic staff to use clinics as the locus of health information and provision of the zinc supplements.

 

The project included supplies, training, communications materials, monitoring, and supervision. Local staff was trained on how to teach caregivers on the proper use of the supplements. Health educators used the local languages and materials such as posters to explain that when children get sick with diarrhoea, they should continue to be fed, be given fluids and be treated using a combination of oral rehydration salts (ORS) and zinc tablets.

 

MI reported high rates of adherence and expansion of the project to 19 districts through developing project champions among district health officers using intensive early training. Demand among local parents was demonstrated when stockouts occurred. As reported by a health officer: "They were coming to the health centre and receiving the ORS....Then they would ask for the 'white pills', the zinc strips. They could really see the change the zinc tablets having on their children."

 

Here, the MI created a video to support their advocacy for zinc treatment:

Development Issues

Children, Health, Nutrition

Key Points

According to the MI: "Although Guatemala's under-five mortality rate has been significantly reduced since 1990, the country still has the third-highest rate in the Americas at 41 per 1,000 live births. Approximately 49% of children under the age of five suffer from chronic malnutrition (68% among indigenous children), and 30% of pregnant women have nutritional deficits. Food insecurity has worsened in recent years, and pockets of populations with acute and severe malnutrition have reappeared.

 

Annually, up to 1.5 million children die of diarrhoeal disease. While the use of ORS to treat diarrhoea has been used for decades now, recent studies have shown that adding a 10-day course of zinc supplements can not only help children recover faster, it can even save their lives. Zinc promotes immunity, resistance to infection, and the growth and development of the nervous system. It also promotes the production of antibodies against intestinal pathogens. A course of zinc supplementation can increase children´s resistance to further episodes of diarrhoea and other disease for two to three months following supplementation."

Partners

UNICEF, Izumi Foundation, Government of Guatemala

Sources