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Child rights action with informed and engaged societies
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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Tanzania Nutrition - Tanzania

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A communication and mobilisation project was launched in Tanzania's Iringa Region to reduce infant and youth malnutrition, morbidity, and mortality. The strategy utilized indigenous resources to solve problems, with a basis in situation analyses being held in extensive village and town meetings. Local people were involved in integrating traditional and non-traditional communication to eradicate malnutrition.
Communication Strategies

Problem solving strategies were stressed at the village, district and regional levels. Education both horizontally and vertically was used (I.e. from village residents to politicians or to other villagers). Print material, newsletters, youth groups and films. A village health day once a month monitored growth, follow-ups and education of higher administration on actions occurred.
Development Issues

Child Health, nutrition, indigenous methods of communication, general health concerns
Key Points

The countries resources include strong support for improving human welfare, a long history of involvement of local research institutions and nutritional health and surplus food in some areas where malnutrition was common. Widespread operation at the grassroots level resulted in great success of the project.
Partners



Government of Tanzania, World Health Organization (WHO), UNICEF

Sources

Toward a Symmetrical and an Integrated Framework of Norms for Nutrition Communication in Sub-Saharan Africa. C. B Pratt, I. Silva Barbeau, & C. A. Pratt. Journal of Health Communication. Abstracts, Volume 2, Number 1 January - March 1997