Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Student Leaders Against Malaria (SLAM)

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This educational programme is designed to engage students around the world in joining together to understand and fight malaria. The mission of Student Leaders Against Malaria (SLAM) is to build a global network of student leader partnerships with the slogan "Kids Advocating for Kids". SLAM pilot projects, examples from which are included below, have involved students in the United States (US) partnering with students in Africa, for instance.
Communication Strategies

The SLAM project promotes malaria awareness, education, and advocacy efforts among children, and works to broaden their horizons through information and communication technologies (ICTs) and in-person, community-based, youth-generated initiatives. In malaria-endemic regions of the world, this project uses a variety of interpersonal communication approaches in an effort to build relationships and opportunities for children who are familiar with the challenges of this disease - while at the same time sensitising children from countries without malaria to the devastation caused by malaria. As exemplified by SLAM pilot projects (click here to access these examples on the SLAM website), SLAM goals and objectives can be tailored for different age groups, and "they are very much inspired by the creativity of specific groups of students and their SLAM mentors."

To detail this strategy, initial SLAM pilot projects have involved students in the United States partnered with students in Africa; these exchanges were facilitated by ICTs. For instance, a December 6 2005 video webcast featured presentations by Dr. Cindy Korir (MFI's African Liaison) regarding a pilot SLAM programme started in Kericho, Kenya. This project aimed to educate school-aged children about malaria, and encourage them to pass along that information to others around them (parents, neighbours, and other children). In this attempt to assist children in becoming leaders in their community and to demonstrate the potential for their education to have an impact on basic malaria control measures, a number of computers were provided to each of the 3 participating schools (located in the tea plantations of Kericho). MFI also facilitated interaction with students from a SLAM elective class held at The Galloway School in Atlanta, Georgia (in the United States, or US) and with students from after-school SLAM clubs in Detroit, Michigan (US). Children from both schools became pen pals and interchanged information they learned about malaria. Video clips were also exchanged. Organisers state that "[t]he next step in this partnership is to solidify the position of a project coordinator to manage the project's growth, and then engage an expanding number of school communities, involve an increasing number of children, and develop a global sense of belonging, unity and purpose among SLAM participants."

As is evident by the above-cited example, the participation of young people - particularly in a school-based context - is central to SLAM. To cite another illustration, the 7th grade SLAM group at Alexander Dawson School in the state of Colorado (US) created a PowerPoint presentation that they presented to peers of various ages. ICT was used here to educate students, to raise awareness about malaria, and to notify people about community-based fundraising events such as a coin drive in Botswana (wherein students brought money to school to help raise money for mosquito nets).

Development Issues

Health, Youth.

Sources
Teaser Image
http://www.pr.com/upload/pressrelease_4770_1163994210.jpg