Social Media Strategy Framework

"Created by Advanced Human Technologies, the Social Media Strategy Framework is used to help media outlets and journalists in the process of engaging with social media to understand what is required to create a social media strategy."

This framework begins with learning about social media through practitioners and exploration of trends. It continues in two directions for strategy development, leading to a single end point: develop capabilities. The centre contains logos of various social media available on the internet. It is designed to support both the private sector and the public in the development of a social media presence that will move information towards a wider public.

One direction includes the following:

• Listen in order to: identify social media monitoring tools and learn to use them; identify key influencers, relevant communities, and conversations; and hear what is said about you and your programme, product, or media product.
• Engage in conversation: enter with positive responses that provide relevant content that adds value to the communities and engages influencers.
• Measure and refine: set measures for evaluating success and monitor them; capture and communicate success stories; report to those in charge - editors, managers, donors; refine strategies and evaluation measures.
• Develop capabilities; identify internal champions of social media; train and support them; stay up to date; establish pilot programmes; develop a culture of reaponsible transparency.

In the other direction:

• Prioritise objectives, which focus on the engagement of customers and customer-driven innovation, branding and reputation management and sales.
• Establish governance, which focuses on identifying opportunities and risks, including the risks of non-engagement, setting clear social media policies and communicating them to staff.
• Define activities, including developing planned phases of social media engagement, beginning with initial platforms, identifying resources, responsibilities, and time commitments, and linking back to offline activities.
• Develop capabilities, as above.

Click here to access the Social Media Strategy Framework in English. 

Click here to access the Social Media Strategy Framework in Arabic.