Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sensitisation and Education through Kunda Arts (Seka)

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Sensitisation and Education through Kunda Arts (Seka) is a Zambian non-governmental organisation (NGO), based in the South Luangwa National Park in Zambia. It uses a strategy combining action research and participatory theatre to sensitise and educate communities on various social and environmental issues. The group was founded out of a community outreach project in partnership with Africa Resources Trust and Theatre for Africa. It also uses theatre as an interactive research tool to identify and channel information from communities to government, development organisations, and other decision-making bodies. Seka, means 'to laugh' in the local language.
Communication Strategies

The organisation uses theatre to generate debate within communities and amongst stakeholders in the area. According to the organisation’s website, a small group of actors from the villages surrounding the park created a blend of traditional song and dance, puppetry, physical theatre and storytelling. One part of the strategy is that actor-researchers spend time living in the areas for which the performances are designed. This aims to help them understand the issues at stake before creating plays to address those issues. According to the organisers, the participatory nature of the performances allows the audience to take ownership of their issues as well as to suggest and implement possible solutions.

 

According to the organisation, Seka’s theatrical use of humour, visual imagery, puppets, and local song and dance forms has earned them a reputation as an effective channel for vocalising community concerns. The organisers believe, when used effectively, theatre stimulates action rather than allowing debate to stagnate at a ‘talk-shop’ level. Seka facilitates results-oriented programmes using the following process:

 

  • Gathering information: The actor-researchers, who are trained in action research methodologies, live in the villages for a specified amount of time - interacting, observing, and learning about the issues, people's views, concerns, and hopes.
  • Analysing the information: Each evening the actor-researchers report back information they have gathered. Toward the end of the stay in the village the actor-researchers analyse all the information.
  • Developing the script(s): Drama scripts are then developed, taking into account the main issues that have risen to the surface. Each script aims to be specifically created to tackle the issues identified as needing to be addressed in each community.
  • Performance: The day of the performance is promoted as a big village event. Other groups from the village will come to perform and dance to make it a collective effort involving everyone. All stakeholders are invited - government officials, chiefs, headmen, children, parents, and any other stakeholder specific to the area. The performance itself is participatory, which aims to allow the audience to verify findings, as well as take ownership and come up with solutions to their own problems.
  • Action Plans and Follow up: The Seka team, field workers, and community then act on the suggested interventions with solutions deemed practical by the community.  

 

Development Issues

Environment, Health, Education.

Key Points

According to Seka, solutions that the community comes up with during the theatre productions are then turned into interventions. For example, Seka identified a problem concerning a lack of teachers' houses and classroom blocks, and as a solution community members built classroom blocks and teachers houses (moulded the bricks, ferried the sand and other building materials). Seka also cites that their communication strategy identified another problem related to out-of-school children; children were herding cattle all day long and not having time to go to school. As a result, parents came up with a duty roster for herding the cattle to allow the children to go to school.

 

Seka is headed by Miranda Guhrs and Msatero Tembo. Miranda is the granddaughter of the late conservationist Norman Carr – whose legacy is the South Luangwa National Park. She grew up in the area and is fluent in the local language. According to the Seka's website, "Msatero Tembo started out as a small time actor in dusty Chipata town and was 'discovered' by South African Company Theatre for Africa. He has since toured Europe, Africa and the United States three times over with various productions. The team of actors are a diverse group of people from single mothers to reformed poachers to royalty in line to the chieftainship throne."

Partners

Sensitisation and Education through Kunda Arts (Seka), Africa Resources Trust, Theatre for Africa.

Sources

Email from Miranda Guhrs to Soul Beat Africa on July 31 2007 and the SEKA website on September 27 2007.

Teaser Image
http://www.seka-educational-theatre.com/images/Kusanga%20BP%20081_1.jpg