Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sankofa Center for African Dance and Culture

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Based in Ghana, Sankofa Center for African Dance and Culture (SCADC) is a non-profit organisation combining traditional African dance, music, and theatre as a tool for HIV/AIDS education and community outreach. The Sankofa Center uses art to educate people about HIV/AIDS-related issues in order to foster open communication, to impart accurate knowledge, and, ultimately, to promote healthy behavioural change.
Communication Strategies

SCADC aims to use the dance and music of Africa's past to foster health and understanding of HIV/AIDS among members of the current generation. The organisation's programming is two-fold: touring dance-dramas, which seek to educate marginalised villagers with little access to resources and information, and after-school programmes that engage youth between the ages of 13 and 19.

SCADC draws on the talents of international volunteers to merge Western art forms with traditional African dance, music, and theatre into performances that are designed to break down the silence, misinformation, and stigma that may exacerbate the spread of HIV/AIDS in Africa. Organisers describe their overall strategy as follows: "Dance/dramas provide a great way to open up dialogue about HIV/AIDS, portraying issues such as safer-sex practices, ways of transmitting HIV/AIDS, tolerance of persons living with HIV/AIDS, enhancement of women's role in sexual health, and exposing the social and economic factors involved in daily Ghanaian life." After each performance, facts about HIV/AIDS are broken down into easily digestible material. Following formal instruction, the students are encouraged to engage in interactive games to reinforce the day's lesson. Volunteers also conduct educational seminars ("HIV/AIDS 101") that address proper condom use and the importance of HIV testing.

Although the participation of volunteers is key, village youth also get engaged in various ways. First, students are asked to get involved in open discussions about HIV/AIDS in the seminars described above. Also, they not only watch the performances but often create choreography in an effort to continue to educate others about HIV/AIDS. This process is fostered by the volunteers, who facilitate workshops, games, and dance lessons to encourage interested students to become peer health educators who counsel others about HIV/AIDS and other sexually transmitted infections (STIs).

The artistic aspect of the programme is only one part of SCADC's work. Based on a belief that providing health information (through drama and dance) is insufficient, the organisation partners with local area clinics that provide free testing for HIV/AIDS, prescription medicines to fight opportunistic infections, counselling, and support services. The premise is that the combination of education and health services is essential for behaviour change.

Please click here to view a short documentary that illustrates Sankofa's work, and the communication strategies that inform it.

Development Issues

HIV/AIDS, Youth.

Key Points

"Sankofa" refers to an ancient African proverb characterised by a bird looking back on its past. This proverb asks people to revisit their history in order to correct the mistakes that may affect their future.

Partners

University of California at Los Angeles (UCLA), Berkeley.

Teaser Image
http://www.thesankofacenter.org/images/Picspage/SCADCNGODANCE.jpg