Children
Child rights action with informed and engaged societies
Children
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
Last updated 1 year ago
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Sanjeevani - Nepal

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TV Soap opera was used in Nepal to promote social and behavioral change with respect to health issues and improving the lives of the people of Nepal. Both short and long term effects of the education provided were assessed, indicating the potential for behavioral changes at the individual and cultural levels.
Communication Strategies

A 48 part weekly TV series which promoted health and delivered health information to educate the public. Target audiences were the general public, specifically women and men of the age group 18-35 years. 30 minute long program in total, 15 minutes education, 15 minutes soap opera with built in social messages.

Development Issues

General health issues and prevention of disease, diarrhea, fever, immunization

Key Points



Coverage of the population by television is about 40%, literacy in Nepal is low, and the radio coverage is about 90%. This was the first time that a television program had been pre-tested on the population before it was used as a method of communication.

Partners

UNICEF, Ministry of Health;s National Health Education Information and Communication Center (NHEICC), Nepal Television (NTV) , Health Learning Materials Center (HLMC) of the Institute of Medicine, Tribuvan University

Sources

Report from the Field - Use of TV Soap Opera for Social Change in Nepal. Peter F. Chen, Ph.D.