Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Sanitation in my Neighbourhood

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Sanitation in my Neighbourhood was a children's photo competition aimed at addressing water and sanitation issues in Madagascar. WaterAid International was motivated to undertake this project based on the belief that lack of sanitation in Madagascar causes the loss of a number of working days and school days due to ill-health every year.
Communication Strategies

Sanitation in my Neighbourhood draws on the medium of photography to engage children - who, it is thought, are free of ingrained habits and thus able to change their practices much more quickly than adults. Drawing on the natural spirit of competition, the contest involved 72 nursery and primary schools, each of which was provided with a camera. A professional photographer explained to the children how the camera worked, and then asked them to take images showing the sanitation problems and solutions as they saw them - under the theme of 'sanitation in my neighbourhood'.

The participation of children in this effort was central. The children took images themselves, either at school or in their communities, where friends and families could get involved, too. The range of pictures varied, ranging from the negative (highlighting the problems they faced by collecting water at dirty water sources and showing examples of bad hygiene behaviour) to the postive (good hygiene practices, new latrines and safe water points). Some children took a very literal approach to the challenge and took photos of their friends defecating in the open, and, when asked what they were doing, replied "well - that's the problem! everyone's just going everywhere!"


One hundred of the best photos were selected and gathered together for an exhibition which appeared in public libraries. The overall winners in different categories were presented with a prize; the ceremony was broadcast on television in June 2005 during Children's Month. Each school also held its own exhibitions, inviting parents and local authorities to attend to have discussions about the problems that the children see around them and what needs to be done to solve them.

Development Issues

Children, Health, Environment.

Partners
Sources

Oasis (WaterAid's bi-yearly journal), Autumn/Winter 2005.