Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Regional Outreach Addressing AIDS through Development Strategies (ROADS)

0 comments

The Regional Outreach Addressing AIDS through Development Strategies (ROADS) project, a 2005-2013 project funded by the United States Agency for International Development (USAID), was established to address HIV prevention along the transport corridors of East Africa, including Burundi, Democratic Republic of the Congo (DRC), Djibouti, Ethiopia, Kenya, Rwanda, Mozambique, South Sudan, Tanzania, Uganda, and Zambia. Led by Family Health International, now FHI 360, ROADS aims to reduce HIV transmission, improve care, and reduce the impact of HIV and AIDS along the region's highways.

The Johns Hopkins University Center for Communication Programs (CCP) assisted ROADS in strengthening the institutional and technical capacity of implementing partners, as well as HIV and AIDS professionals. CCP developed approaches and tools for emerging issues, such as alcohol abuse and gender-based violence, and built the capacity of community-based partners to implement community outreach.

ROADS II, the follow-on project at the 2008 conclusion of the original programme, has scaled the project to expand from the 5 countries originally served to 10 countries.

Communication Strategies

To ensure programme sustainability, local community organisations lead efforts to map community needs and design project activities, which include provision of home-based care for people living with HIV/AIDS (PLHA), outreach to vulnerable children, peer-based family planning, health education, and referrals. In addition, entrepreneurs and business leaders contribute to initiatives aimed at economically strengthening ROADS II communities.

 

The ROADS II programme includes the following:

 

  • SafeTStop recreation and resource centres offer educational outreach, confidential voluntary HIV counselling and testing (VCT), and a secure place to relax for truck drivers and other transient workers.
  • LifeWorks, an initiative involving regional and local businesses, creates jobs for vulnerable women, older orphans, and care providers as an HIV prevention and care strategy.
  • The programme has increased VCT service uptake.
  • Through advocacy, regional government policies have been introduced to address critical issues of alcohol abuse and gender-based violence in the context of HIV/AIDS and reproductive health.
  • Community-led task forces have been established in four corridor towns to address gender-based violence as a barrier to uptake of HIV, family planning, and other health services.
  • Private pharmacists and drug shop staff have been trained in palliative care, anti-retroviral drug treatment (ART) counselling and referral, and a number have been trained in family planning.

 

 

For example, in Rwanda, ROADS II, through strategic partners, implements: abstinence/being faithful programming; peer educator training; VCT; palliative care; “wrap-around” programming such as alcohol and drug abuse counselling, interventions to address gender-based violence, and job creation as an HIV prevention and care strategy. This includes skills-building in strategic information management, programme and financial management, leadership, conflict resolution, and governance.

Development Issues

HIV and AIDS, Education, Economic Development.

Key Points

These transportation corridors have large transient populations, high levels of poverty and unemployment, and high infant, child, and maternal mortality. They are also major routes of HIV transmission. In 2011, ROADS II reached approximately 2.2 million people (including 300,000 truck drivers) who live in or regularly travel through 43 "hotspot" corridor towns. More than 1,170 community-based organisations with approximately 90,000 members have been mobilised into 65 community "clusters" based on mutual needs and interests (e.g., low-income women, PLHA, youth, and orphans and vulnerable children).

Partners

Funded by USAID, partners include: Johns Hopkins University Center for Communication Programs, Appropriate Grassroots Interventions, Development Alternatives, Inc., Howard University /Pharmacists and Continuing Education (PACE) Centre, Jhpiego, North Star Foundation, Program for Appropriate Technology in Health (PATH), Solidarity Center, Voice for Humanity, and Solidarity Center.