Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Precede-Proceed

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Theory Summary

Precede-Proceed is a planning model designed by Lawrence Green and Marshall Kreuter for health education and health promotion programmes. Its overriding principle is that most enduring health behaviour change is voluntary in nature. This principle is reflected in a systematic planning process which seeks to empower individuals with understanding, motivation, and skills and active engagement in community affairs to improve their quality of life.

This is also practical:

Much research shows that behaviour change is most likely and lasting when people have actively participated in decisions about it. In the process, they make healthy choices easier by changing their behavior and by changing the policies and regulations which influence their behaviour.

Source

'Theory at a Glance: A Guide for Health Promotion Practice' National Institutes of Health, National Cancer Institute.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

health care

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

A few vague generalities about the model aren't of any utility for nyone.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

The link is dead. Other than it, there is no real content, just pointless fluff about a model that wasn't explained at all.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

thank you this was a great find!!!