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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Piotrow, P. T., Kincaid, D. L., Rimon, J. G., & Rhinehart, W. (1997). Health communication: Lessons from family planning and reproductive health

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Piotrow, P. T., Kincaid, D. L., Rimon, J. G., & Rhinehart, W. (1997). Health communication: Lessons from family planning and reproductive health. Westport, CT: Praeger

Abstract: 

Rapid growth of communication media and enhanced understanding of communication processes have enabled the application of systematic communication strategies to programs to improve health behavior. This book, based on the experiences of the Population Communication Services (PCS) of the Center for Communication Programs of the Johns Hopkins School of Public Health, focuses on the theory and practice of family planning communication. Since 1982, PCS has worked with governments, nongovernmental organizations, and commercial firms in more than 50 developing countries in the design, implementation, and evaluation of family planning communication programs. The book's chapters cover the process of developing communication programs aimed at increasing use of family planning, theoretical models of individual behavioral change that guide program design, each phase of communication program development from research through evaluation, and challenges that lie ahead for reproductive health communication programs in the 21st century. Lessons presented in the book are illustrated with case examples and empirical data from developing countries.