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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Paradigms

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Theory Summary
  • Cultural vs. environmental explanations for underdevelopment.
  • Psychological vs. socio-political theories and interventions.
  • Attitudinal and behaviour models vs. structural and social models.
  • Individual vs. community-centered interventions development.
  • Hierarchical and sender-oriented vs. horizontal and participatory communication models.
  • Active vs. passive conceptions of audiences and populations.
  • Participation as means vs. participation as end approaches.
Source

From "Family Tree of Theories, Methodologies and Strategies in Development Communication: Convergences and Differences" by Silvio Waisbord, Ph.D. Prepared for The Rockefeller Foundation - May 2000. Click here for the full text.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

would have liked to have downlaoded the full text as a .pdf file for reading later (on metro!)

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

terrible

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

These pages need more detail.