Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Online Video Educating Youth about Human Trafficking

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Launched in November 2009, this 5-minute video, released by the International Organization for Migration (IOM) in South Africa, is designed to educate young internet users about the dangers of human trafficking.
Communication Strategies

According to IOM, this online video is based on true stories from interviews conducted by IOM while assisting actual victims in South Africa. Since the internet is sometimes used by human traffickers as a way to recruit youth, IOM decided to use an online and animated video to warn the same age groups that the traffickers often target people online.

The animated video recounts the story of a group of young children who meet a trafficker on their way to school. They have to decide whether to follow him when he promises them a better life. In class, the children are taught about internal and cross-border trafficking using case studies involving forced child labour and domestic servitude, and this knowledge helps them avoid becoming victims of trafficking. The animation uses very few words, focusing instead on pictorial representations to get the message across. When the English language is used, phrases are designed to be simple and succinct. At the end of the video, a detailed explanation of human trafficking appears in English.

Editor's note: See below to view the animation on YouTube. People can also request the video for free dissemination or broadcast by contacting IOM (see contact details below).

Development Issues

Human Trafficking, Children, Youth.

Key Points

According to the IOM, South Africa is a key focus of this campaign due to the fact that the country is "a source, transit and destination for victims of trafficking. The relative socio-economic stability of South Africa in the Southern African region makes it a prime destination for people in search of economic opportunities. At the same time, there is a high demand for cheap labour and sex services in the country. These factors make it an attractive destination for traffickers, who often exploit the willingness of people to travel to South Africa in search of better opportunities to lure them into exploitation."

IOM also states that there is also a prevalence for "internal trafficking" in South Africa, "where vulnerable people living in impoverished communities in the rural areas and informal settlements are trafficked to major urban centers...for exploitation in forced labor or sexual slavery."

According to IOM, victims of human trafficking are among the most vulnerable to violent abuse, as they are usually recruited through deception or force, transported to an unfamiliar location, and exploited through forced labour, removal of body part(s), or sexual slavery - among others. Children make up one-fifth of the number of victims of trafficking that IOM assists in Southern Africa.

Partners

IOM’s Southern African Counter-Trafficking Assistance Programme (SACTAP)

Sources

Global Health Council website and IOM website - both accessed on on February 18 2010; and Media Global website, January 6 2011.

Teaser Image
http://www.comminit.com/files/20091208-183129.jpg