Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Nurturing Trees Nurturing Lives

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Launched on February 24 2013, the one-year anniversary of the day India was removed from the World Health Organization (WHO)'s polio endemic list, this campaign involves Indian cricket star Suresh Raina working with youth and children to communicate the importance of vaccination for a healthy life.

Communication Strategies

In the campaign, the sapling is synonymous with a child who needs to be nurtured and protected against deadly diseases, just as the sapling needs to be watered and cared for to grow into a healthy tree. Over 500 educational institutions across the country will participate in the year-long campaign. Approximately 36,000 saplings are expected to be planted by youth and children who would pledge to spread awareness on routine immunisation (RI) and polio immunisation.

 

On the day of the launch, Raina joined United Nations Children's Fund (UNICEF) Representative to India Louis-Georges Arsenault and a group of students in planting saplings on the grounds of the Hansraj College at Delhi University. Representatives from partners in the campaign, as well as government and academic personnel, were among those who addressed the students and also planted saplings with them.

 

According to organisers, youth participation is critical: "The youth have the potential to bring about a huge change. Their individual efforts will together make a big impact and help save lives of children," Raina said. Arsenault emphasises that, in conjunction with the involvement of youth and children, the campaign is mobilising parents across the country to ensure vaccination for their children.

Development Issues

Immunisation and Vaccines.

Key Points

Nearly 1.6 million children under the age of 5 years die in India every year. A large number of these deaths can be prevented with vaccines. With India's progress against polio, the polio eradication programme priorities have shifted to addressing polio-associated risk factors to prevent poliovirus importation, such as boosting RI coverage.

Partners

Adani Group, The Times of India, UNICEF

Sources

Epi-X, "Select News Stories and Blogs Related to Global Immunization for Monday, February 25, 2013", sent from Katie Stigi to The Communication Initiative on February 27 2013; Nurturing Trees Nurturing Lives Facebook page, February 28 2013; and NetIndian News Network, February 24 2013.