Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Nomadic Youth Reproductive Health Project

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Designed to reach Maasai girls in Magadi and Loitokitok divisions of Kajiado County in Kenya with sexual and reproductive health (SRH) information and services, the Nomadic Youth Reproductive Health Project was implemented from 2007-2010 by African Medical Research Foundation-Kenya with funding from the Dutch government. The project aimed to reach in and-out-of school youth, ages 10 to 24, with reproductive health information on HIV, sexually transmitted infections (STIs), unwanted pregnancies, early marriage, and female genital cutting (FGC). It also sought to train Ministry of Health staff to provide youth-friendly services and to enable local communities to advocate for nomadic youths' reproductive health rights.

Communication Strategies

The project used the small-group approach to reach Maasai girls and their mothers with information and services. Components included:

  1. Girls' and mother-girl fora - Identified by girls, 46 safe spaces across the 2 project sites were created as meeting places and grounds for building social networks. There, the girls had an opportunity to meet on their own and also have fora for discussing reproductive health issues with their mothers under the guidance of a health worker or a trained peer educator. The fora consisted of some 10 mothers and their daughters who met once a month. The girls did beadwork - a Maasai woman's cultural speciality - as they discussed their issues.
  2. Creation of links to youth-friendly services - Through advocacy, the project convinced health workers at 18 health facilities in the project area to make service hours convenient for youth. Youth peer educators were linked to the fora to assist the girls to access these services and also provided them with SRH information.
  3. Mentorship in pursuing education and on the value of a girl who is uncircumcised or unmarried - Maasai female community role models provided this support to the girl groups. The project also trained youth peer educators to provide mentorship to the young girls in addition to reaching their peers with sexual and reproductive health information.
  4. Referring of reproductive health issues that need community support and intervention to cultural leaders - Leaders' fora were formed by elected age-set leaders for whom the project facilitated meetings and who were sensitised on sexual and gender-based violence, including FGC. Elders met on their own to discuss community issues before they took them to the larger community. They held dialogues with cultural leaders that involved negotiating for alternative rites of passage for the girls in place of FGC.
Development Issues

Girls, Reproductive and Sexual Health, Rights.

Key Points

According to organisers, among the nomadic communities of Magadi and Loitokitok divisions in Kajiado County, male groups are socially organised along an age-set system ("olporor") and can be easily reached. Maasai women and girls, however, do not belong to an age-set system. They are often referred to as children (nkerai), and their status is based on the age-set of their husbands, which, however, does not entitle them to any special benefits from the age system. Similarly, the girl-child receives little or no attention regarding personal matters, especially sexual and reproductive health issues, including high levels of unprotected sex among and early marriages. "Generally, the community finds early marriage and gender-based violence (GBV) including female genital cutting (FGC) acceptable. And yet few programmes in the area address the sexual reproductive health (SRH) needs of nomadic girls."

 

"The safe spaces and social networks have led to transformational changes among nomadic girls. Girls' access to RH information through the safe spaces in the community has increased, their sources of support have grown and they have gained confidence and self-esteem after learning new skills."

Sources

"Using Safe Spaces and Social Networks to Convey Reproductive Health Information to Nomadic Girls" [PDF], by Anne Gitimu, David Kawai, Charles Leshore, and Peter Nguura. 2011. Exchange Insight.