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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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MIRA Theaters - delivering Digital Health Communication to Rural Communities

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On 12th November, on the occassion of World Pneumonia Day. ZMQ launched an innovative model of ‘MIRA Theater’, taking a digital stories on Health Communication from village-to-village. ‘MIRA Theater’ is a digital resource center with a Smart-TV powered by Solar and addresses a critical health problems like Pneumonia. MIRA Theater moves from village to village and show-cases digital stories (Talking Comics on health) in to communities. The film shows are followed by focus group discussions (FGDs). MIRA Theaters have an average daily footfall of 150-250 women.

On the World Pneumonia Day, ZMQ launched the MIRA Theatre in Mewat with screening of 6 digital stories of childhood pneumonia. Also, on the occasion, ZMQ provided training on ChARM Monitors, a medical device designed developed by Philips to detect Child Pneumonia, to 25 MIRA workers in Mewat.

The first MIRA Theater was inaugurated a friend & close associate of ZMQ , Frederic Letendre, Co-Founding Partner at YULEX along with Ayushi Singh, Project Manager of the MIRA project. The project is a partnership between ZMQ Development and Philips Foundation under the mentor-ship of Ashoka.

hashtag#stoppneumonia hashtag#zmq hashtag#yulex hashtag#digitalstorytelling hashtag#PhilipsFoundation hashtag#GAVI hashtag#immunization

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