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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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MEDIA and Development at the What Works? Summit

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This is the space for dialogue and debate on some of the MEDIA and DEVELOPMENT focused presentations at the WHAT WORKS? SBCC Summit. Whether you are attending the Summit or not please do submit questions and share inisghts and ideas. When we have the presentations for each of the sessions that follows we will post those. With many thanks for engaging - very much appreciated.

Comments

Submitted by cjacoby on Wed, 04/04/2018 - 14:11 Permalink

Entertainment education's potential to inspire change through a multimedia platform is not new. What is new is the transmedia approach. This approach elevates elements of a particular story or character across multiple platforms and optimizes the various mass media, community level and social media elements to entertain and reinforce key knowledge and behaviors. This panel demonstrates how the transmedia approach can be used in different country and issue contexts.

Panelists

Using a Transmedia Approach Leveraging Popular Characters from an Entertainment Education Radio Program across Multiple Platforms
Adetoyeke Adedipe, Johns Hopkins Center for Communication Programs
                  

Transmedia for Change - An Emerging Tool
Priyanka Kher, Breakthrough India
        

The 3 E's of Transmedia: More Effective Engagement for Expanding an Idea
Radharani Mitra, BBC Media Action
                  

‘Samvidhan Live! The Jagrik Project’
Lokasish Saha, ComMutiny—The Youth Collective
                 

Moderator: Caroline Jacoby, Johns Hopkins Center for Communication Programs
    

Submitted by sohailagha on Wed, 04/04/2018 - 14:30 Permalink

    
Leaders from Population Media Center, Keewu Productions, MTV Staying Alive Foundation, and Tulane University will lead an engaging discussion and debate on how to achieve both breadth and depth in SBCC programming. The discussion will focus on sharing cutting edge, impactful and cost-effective media mix strategies for achieving more intensive and meaningful engagement with SBCC and edutainment content.

Panelists

Making Mass Media Personal: Media Mix in a Changing Environment
Kriss Barker, Population Media Center
 

C’Est la Vie: An SBCC Campaign with a Diverse Media Mix and Engagement Strategy for SRH in West and Central Africa
Alexandre Rideau, Keewu Production
    

Media in Development: A Multi-Layered Approach
Georgia Arnold, MTV Staying Alive Foundation
    
       

Using Rigorous Research to Design and Evaluate the MTV Shuga Family Planning Soap Opera in Nigeria
Paul Hutchinson, Tulane University
                      

Moderator: Sohail Agha, Bill and Melinda Gates Foundation
   

Just wanted to let you know that we have received a #SBCCSummit presentation you might be interested in: Kriss Barker's "Making Mass Media Personal: Media Mix in a Changing Environment", which is part of the Making Mass Media Personal Preformed Panel. (Thank you for sharing it, Kriss!) We encourage you to access the presentation here (click on the hyperlinked title) and to comment on it in this space. We look forward to a fruitful discussion, whether or not you can attend the #SBCCSummit!