Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Kids Voting USA (KVUSA)

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Kids Voting USA® (KVUSA) is a national effort to support the exercise of democratic rights and responsibilities by preparing young people to be educated, engaged voters. KVUSA operates through a national network of community-based affiliates who partner with schools and election officials to offer students in kindergarten through high school a wide range of opportunities for civic learning.
Communication Strategies
As part of the civic education programme, students learn about democracy through a combination of classroom activities, an authentic (online and traditional) voting experience, and family dialogue. It is premised on the belief that educators and parents can play an important role in shaping and stimulating the exercise of informed, involved citizenship at a very early age, and that this strategy can instill long-term impacts in terms of bolstering political participation.

KVUSA classroom civics activities introduce students to the concepts of citizenship in the earliest grades and continue throughout their school years. Designed for use across grade levels and across subjects, the activities model democratic practice through cooperative learning structures, group problem-solving, and active student-centred experiences. The emphasis is on information gathering and critical decision-making. In addition, students learn collaboration skills as well as respect for differing points of view.

Information and communication technologies (ICTs) are used to enhance this learning; a dedicated (password-protected) portion of the KVUSA website offers access to the activities online.

Parental/family involvement is key to the process, as the classroom activities are structured to extend the learning to home discussion of political issues. (A bilingual (English-Spanish) Family Guide/Guía Familiar [PDF] is meant to foster this interaction through fun activities). Further, after classroom preparation, students take part in a voting experience using a ballot that mirrors that of the adults' with the same candidates and issues. This "real life" practice is designed to dispel the mysteries of the voting process and to reinforce the knowledge and skills gained through the classroom activities. Traditionally, students go to official polling sites to cast a Kids Voting ballot - right alongside their parents or other adults. Some students instead vote by mail, or online through "DoubleClick Democracy". The latter uses a web-based voting system in which online ballots replicate the races and issues that are on the adult ballot for each electoral district. The ballots include links to candidate biographies and other resources. In 2004, 1.5 million KVUSA students cast a ballot at the official polls or with the online voting system.
Development Issues
Democracy and Governance, Education, Children, Youth.
Key Points
Organisers point out that Costa Rica's voter turnout is typically around 90%; this high turnout has been attributed to a tradition of children accompanying their parents to the polls. KVUSA draws on this observation, and extends it through a link to education.
Partners

Campaign for the Civic Mission of Schools, Commission on Presidential Debates, Council for Excellence in Government, Freedom's Answer, Public Agenda, Smackdown Your Vote! Network, YMCA of the USA. National Sponsors include: John S. and James L. Knight Foundation, U.S. Department of Education, State Farm Insurance Companies, New Profit, Inc., Omidyar Network, and the Corporation for National and Community Service.

Sources

KVUSA website; and email from Paula Case to The Communication Initiative on January 9 2006.